02 / The Clorox Company

Firm / Nelson
Role / Lead Designer, Project Manager
Client / The Clorox Company
Completion / 2019
Size / 75,000 SF
Construction Budget / $8m
Furniture Budget / $2m

Project Concept /

In an extremely fast paced timeline, this 75K SF office was completed in less than 10 months — from our first concept meeting to end of construction.

The feedback we gathered from our visioning meetings with the client was the need for highly collaborative space that felt energized, crisp and bright. Given that the majority of Clorox’s consumer products are home based, we reinforced their brand identity with an experience that felt residential and comfortable, yet clean and bright.

Our inspiration started with breaking down the diamond geometry of the Clorox logo to creatively celebrate the strongly established corporate roots. We were challenged with the task of incorporating the full portfolio of Clorox products without becoming too overwhelming and cluttered. We simplified the main branding colors and strategically displayed products with every day objects to merge their presence with the design.